Two Engagements. Diagnosis First, Then the Build.
Bergen Dad Media does not sell a long menu of disconnected services. The work is built around two focused engagements:
First, a senior diagnosis of what is actually holding growth back.
Then, only when it makes sense, a buildout that fixes the highest-priority issues.
No retainers you don't need. No tactics looking for a strategy. No guessing before the diagnosis.
Engagement 1
The Trust & Visibility Diagnostic
Best for: Owners, founders, and leadership teams who suspect something is off — or who are about to spend real money on a website, SEO, ads, content, or growth strategy and want to make the right decision first.
A senior marketing second opinion delivered as a defined product. I inspect your positioning, messaging, website, Google presence, reviews, local competitors, search visibility, AI-search readiness, and authority signals — then give you a written diagnosis and a prioritized action plan.
Investment: $3,500
Timeline: 3 weeks
Delivered by: Martin directly
You receive: Written diagnostic, 30 / 60 / 90-day action plan, and 60-minute walkthrough
Engagement 2
The Local Authority Buildout
Best for: Practices and businesses ready to fix what the Diagnostic uncovered and build a digital presence that reflects the quality of their work.
A senior-led project scoped from your Diagnostic — typically covering positioning refinement, website messaging, Google Business Profile rebuilding, local landing pages, review strategy, authority content, and AI-search structure.
Investment: $12,000–$35,000, scoped to the work
Timeline: Typically 60–120 days
Begins with: The Trust & Visibility Diagnostic
Why the Diagnostic Comes First
Most Marketing Gets Misdiagnosed.
A practice thinks it needs SEO when the real issue is weak service-page messaging. A professional service firm thinks it needs a new website when the real issue is unclear positioning. A founder-led business thinks it needs more content when the real issue is missing proof. A local business thinks it needs ads when the real issue is that its Google profile, reviews, and website don't create enough confidence.
The Diagnostic prevents wasted effort. It tells you what to fix first, what to fix later, and what not to prioritize yet.