Transforming Social Media for Hackensack Meridian Health Palisades Medical Center
HMH Palisades Medical Center sought to enhance their social media presence in order to boost community engagement and improve brand visibility.
Strategic Planning
We developed a detailed social media calendar, collaborating closely with the executive team to align our efforts with the hospital’s objectives and ensure compliance with branding guidelines.
Engaging Content Creation
We launched unique campaigns, such as “Meet Our Nurses,” which showcased the personal stories and inspirations of the nursing staff during Nurses Week. Through interviews and photography, these narratives were brought to life, creating a deeper connection with the audience.
Active Community Management
We maintained a consistent and engaging presence across all social media channels, ensuring regular posting and prompt responses to customer and patient inquiries. This proactive approach fostered a positive social media experience.
Engagement
Engagement has surged by 350%, showing strong audience interest.
Posting Frequency
We’ve increased posting frequency by 120% to remain relevant.
Event Attendance
Event attendance has risen by 40%, indicating high demand for our offerings.
Website Traffic
Website traffic increased by 42%, with a growing number of visitors engaging with their content.
Service Lines Boost
We’ve boosted service line utilization by 15-30%, thanks to our strong social media engagement.
Enhanced Reputation
Community engagement improved reputation, and boosted patient acquisition.
Campaign Success: The “Meet Our Nurses” campaign generated over 500,000 impressions and thousands of positive comments, greatly enhancing community engagement.
Positive Social Media Experience: We elevated awareness of new services and events while effectively managing feedback, ensuring patients received the support they needed.
Increased Web Traffic: Our efforts drove a notable increase in web traffic to the hospital’s service lines, leading to higher service utilization and improved visibility.
RESULTS
Driving Brand Excellence: Amplified Visibility, Engaged Community, and New Patient Growth
Through a comprehensive social media management strategy, Hackensack Meridian Health, Palisades Medical Center successfully enhanced their online presence. Targeted campaigns and active community engagement not only raised awareness but also strengthened connections with the community, demonstrating the profound impact of effective social media management.
Explore
Company
